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The OpenSkies brand experiment
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Publish-date-icon January 16, 2008
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EPISODE DESCRIPTION

In a fairly long podcast (~21 minutes) we have a conversation with Doug McVitie from Arran Aerospace in Paris and Timothy O'Neil-Dunne from T2Impact in Seattle discussing British Airways' new airline.

The consensus is that this experiment does not look like it will amount to much. Indeed, we cannot figure out what exactly BA is trying to to achieve. Given that BA is a very well established brand and is as mature an airline as exists, what on earth are they doing?

From every angle we look at it, this is an odd decision. A decision we think that will be reversed before long.

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