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Saving United
May 08, 2008 06:58 PM PDT
We decided to change tack today - rather than poke holes in United, we decided to discuss what we might do if we had the chance to try turn the situation around. Instead of being negative, we review what options there are to increase cash, cut costs and align the airline with the market. We don't see the merger as positive. We see a Southwest threat everywhere we look. What does United do well that bears defending and what can the airline give up as losing propositions? The choices grew fewer as time progresses. |
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