Probably the only business that comes close to the legal profession in terms of negative jokes has to be the airline industry. Yet there are a few airlines that get it - really get it.

Using the latest social media tools, these airlines are quietly interacting with their customers, answering questions, solving problems and building their brands. For anyone using Twitter and traveling, this podcast offers you an useful insight.

The sharp people at Alaska Airlines, JetBlue and Southwest Airlines share their insights into how they are using Twitter to take care of customers and take of their business at the same time. Yes you really can twit to an airline, they will listen and likely answer you with good advice.