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AirTran elicits customer feedback
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Publish-date-icon May 4, 2009
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EPISODE DESCRIPTION



AirTran is an LCC that is doing things a bit differently. The company allowed its website to be a place where customers could propose new cities it should serve. Now its trying something slightly different - it wants customers to tell the airline what they want to see on board. May 12th is the announcement date set tell us all which idea won.

Christopher White is AirTran's VP of PR and spoke with us about the campaign but he would not give us any clues as to what looks like the winner. We have our money in in-flight connectivity - and that is what we voted for.

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