In an interesting call with Richard Owen, former Executive Director of WAEA, we discuss IAG's latest IFEC user survey results. Richard now heads Global Point Group, an aviation & IFEC consultancy.
Richard points out that the lower price point people are prepared to pay for the service follows the experience at hotels and even coffee shops. This calls into question the revenue models put out by vendors. Airlines will do well to limit their exposure to the business models, but absolutely should focus on acquiring the service. The choice between Ku-band and cell networks is not over given the need for long hauls flight coverage.
You can download the results here.