IAGblog Podcasts

At this year's WAEA, we had a chance to catch up with Row44, which announced a novel concept for in-flight WiFi. Passengers now have access to a walled garden of content without having to buy internet access. The "Skytown Service" has content that is browsed via a WiFi device - like online shopping, destination information and even messaging. This content is supported by advertising and e-commerce. Think SkyMall magazine without the paper.

It is likely to be an effective way for passengers to get comfortable with in-flight WiFi without paying. It seems like a great idea and we suspect it will be very successful.