Its sad when an airline brand dies. First because it happens too often these days. But it also means the end of something people within the company invest themselves in. After all, what is a brand other than a vision a team buys into, executes and builds? The demise of an airline, or any brand, is the end of something valuable. The demise of Lynx Aviation means communities who were served by it now have to get used to a new airline - will they be the same, better or worse? The closure of Lynx also means a special airplane whose heritage started in Denver now also goes away. The seemingly small event at Lynx does represent something bigger as Dan Webb (highly regarded blogger) and aviation industry veteran Doug Abbey explain.